Alexis DePersia-Norelli

MARKETING COORDINATOR 
(a regional appointment)

• Develops and provides marketing and public relations programs that promote chapter and regional events, and membership growth and retention.
• Plans and implements marketing and public relations programs to increase membership growth and retention.
• Designs and implements plans to market events and products.
• Works in coordination with the Membership Coordinator on membership growth and retention plans.
• Works in coordination with the Events and Education Coordinators on marketing events.
• Works in coordination with the Communications Coordinator on Web site and database design, implementation, and maintenance.
• Maintains database of media contacts.
• Writes and distributes press releases and produces media kits.
• Invites media to regional events and serves as onsite media contact.
• Initiates media opportunities including on-air interviews and feature stories.
• Maintains database of advertising contacts.
• Designs, negotiates, and buys advertising in local media.
• Sell advertisements in regional publications.
• Maintains contact with appropriate staff members at international headquarters.
• Maintains comprehensive records and forwards materials to successors
• Trains their successor.
• Appoints staff to assist in the implementation of their responsibilities.