Lori Britt-Horvath

Incoming Marketing Coordinator
2018

Marketing Coordinator

  • Develops and provides marketing and public relations programs that promote chapter and regional events, and membership growth and retention.
  • Plans and implements marketing and public relations programs to increase membership growth and retention.
  • Designs and implements plans to market events and products.
  • Works in coordination with the Membership Coordinator on membership growth and retention plans.
  • Works in coordination with the Events and Education Coordinators on marketing events.
  • Works in coordination with the Communications Coordinator on Web site and database design, implementation, and maintenance.
  • Maintains database of media contacts.
  • Writes and distributes press releases and produces media kits.
  • Invites media to regional events and serves as onsite media contact.
  • Initiates media opportunities including on-air interviews and feature stories.
  • Maintains database of advertising contacts.
  • Designs, negotiates, and buys advertising in local media.
  • Sell advertisements in regional publications.
  • Maintains contact with appropriate staff members at international headquarters.
  • Maintains comprehensive records and forwards materials to successors
  • Trains her successor.
  • Appoints staff to assist in the implementation of her responsibilities.